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The fashion industry is one that I am both in awe of and suspect of at the same time, but living in New York means it’s practically impossible not to, at the very least, be curious about it. Doesn’t it always feel like it’s Fashion Week here? Now that my fashion designer sister is no longer working away in the Garment District–she moved to Denver, has a yard and is learning how to hunt (!)–I feel further removed from it, despite my token runs to M&J, Daytona and Steinlauf for zippers, buckles and ribbon. When a friend of mine invited me to a knitwear line launch this past Monday, I realized that I had never ever been to any kind of clothing line launch. Ever. (Except for my sister’s Pratt events).

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My friend, Julia Durgee, is a talented fashion illustrator and artist herself, and happened to be one of the models that evening for the launch of Gail Travis’ NIT: FELT: PHRAME line, “a concept knitwear line that embraces change.” (Is it me or does “change” make others think of our president at its every uttering?)

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The following is from the press release:

In these rapidly changing times NIT: FELT: PHRAME fosters the concept of transition, transformation and evolution. Gail Travis has designed a collection of smart geometric shapes and styles that are of the moment, but not bound by time. Each piece has the ability to link, layer, fold, snap, shift or connect, creating a platform for personal expression and creativity. NIT: FELT: PHRAME offers an ongoing invitation to re-examine and reinvent, thereby securing the sustainability of each garment as it changes from new to old and back to new through its capacity to link to each new design series.

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Sweaters, dresses and accessories combined flowing chiffon with felted fabric, the oldest textile fabric that stretches (!) back in time to 6300 B.C. and which is made by a fascinating process in and of itself. Taking place at Dan Ionescu Architects, models stood on work tables and desks in the candlelit space, continually took on and off the garments (with a base outfit always on!!!) and passed them back and forth, showing the different ways each could be worn (versatility!). Large photos dotted the room and women wearing the garments could also be found mingling among us wine-and-cheese-consumers, looking almost ethereal.

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More pics here.